Boston.com’s approach to photo-use across platforms tends to be consistent and frequent. Their Twitter feed includes a picture with each post, relevant to the article or tweet.
Their Instagram account displays a more creative style of photo-sharing. Keeping in mind that the Boston Globe is their parent company, Boston.com chooses a less news-driven Instagram account. In order to keep their accounts distinctive, while the Globe posts local to international-ranging image content, Boston.com sticks to local, Boston-relevant pictures. Furthermore, their bio requests followers to send them “your great shots of Boston,” for the chance to be reposted on the Boston.com account. I noticed, surprisingly, that Boston.com’s account has well over twice as many followers as the Boston Globe’s, suggesting perhaps Bostonians care more about visiting an account dedicated to their own city and photos, rather than feature-like posts with a broader scope.